Are Press Releases Worth It?

How much should a media kit cost?

Press kits $125 high/hour, $53 low/hour, $85 average/hour; $5,000 high/project, $1,000 low/project, $2,334 average/project.

Press/news release $100 high/hour, $23 low/hour, $62 average/hour; $1,000 high/project, $75 low/project, $305 average/project..

Are press releases outdated?

The purpose of the press release is to communicate the details of a special announcement from the source. Press releases are therefore valuable in sharing that information in a quick and concise manner. However, the practice of press release distribution can be considered outdated.

Why are press releases important?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.

What are the characteristics of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

How do I distribute a press release for free?

The following are the top 10 free press release distribution websites out there.Issuewire. … OpenPR. … 1888pressrelease. … PRLOG. … Newswiretoday. … ClickPress.com. … PR Fire. … PR ZOOM.More items…

How long should press releases be?

about 300 to 400 wordsBe concise The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

Are press releases effective?

In short, yes, press releases still work, though how they work and what makes them effective has shifted. Press releases used to be the most straightforward (and costly) way to let the media know what you were up to (i.e., what product, service, cause or event you were using to make an impact in the world).

What is the point of a press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

WHO press releases?

Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.

Where can I send press releases for free?

20+ Free Press Release Distribution Sites24-7PressRelease.com – Free release distribution with ad-support.1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.More items…•

When should you not send a press release?

Don’t Send Press Releases in the Early Morning Even on Thursdays, open rates plummet between 6:00 and 10:00 AM.

Do press releases cost money?

A range of $500-2500 is standard to retain an experienced, skilled press release writer. … Some agencies charge $3000 and up per press release.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.