What are Web beacons used for?
Web beacons, which are also known as clear GIFs, Web bugs or pixel tags, are often used in combination with cookies.
They are images (often transparent) that are part of Web pages.
At Monster, Web beacons allow us to count users who have visited certain pages and to generate statistics about how our site is used..
Do Web beacons store personal data on you?
Our web beacons do not store additional information on your computer but, by communicating with our cookies on your computer, they can tell us when you have opened our email.
Is Google Analytics a web beacon?
Is Facebook Pixel a Web beacon?
Although web beacons are commonly referred to as online trackers, the information they collect is not personally identifiable. Facebook’s Pixel, for example, can only see the websites you visit that have enabled the Pixel.
How does a Web beacon work?
A web beacon is a tiny invisible graphic that generates a request to the tracking firm’s server. … When returning the image from their servers to the browser, they can also send down information to be added to a cookie. There are third-party cookies that can be tracked across domains.
How do retailers use Web beacons to track you?
In order to track you or trigger an action like a coupon or message to your phone, companies need you to install an app on your phone that will recognize the beacon in the store. Retailers (like Target and Walmart) that use Bluetooth beacons typically build tracking into their own apps.